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MAYDAY MAYDAY - UNIQUE COLLABORATION LAUNCHES TO SUPPORT BRANDS IN CRISIS
Three leading marketing consultancies and a media legal specialist have created a unique service to provide brands and businesses across the UK with support in times of crisis. ‘Mayday Mayday!’ is a collaboration between Tangerine PR, Juice Digital, theEword and Gateley LLP, and will offer a planning, monitoring and rapid response crisis and issues management service for brands worried about the ever increasing risk to their reputation from the world wide web.
There have always been crises, but never before has there been such a proliferation of communication channels for them to spread. The partner companies spotted the need for a new breed of crisis communications service; one not just up with, but ahead of, the game in managing reputation in today’s multi-channel world.
“To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines,” said Sandy Lindsay, group MD, Tangerine PR.
Mayday Mayday partners are: Tangerine PR – named Outstanding PR Consultancy of the Year 2011 in the national CIPR Excellence awards – which will handle the ‘traditional’ media element of any client crisis, while its sister agency, Juice Digital (named how-do Social Media Marketing agency of the Year 2011) which will support clients via social media channels. Leading SEO/PPC consultancy theEword will provide vital support toward ensuring crises do not tar a company’s search and selection process and leading full service national law firm, Gateley LLP will offer legal advice for the short and long term effects of the crisis and potential actions by the company in question.
Leading media lawyer, Steve Kuncewicz, head of Intellectual Property & Media at Gateley LLP, and author of the book: ‘Legal Issues of Corporate Communication in an Online World’ explained the legal aspect of Mayday Mayday: “The law can never evolve at the same rate as technology and media. It is therefore always playing catch up with its applicability to new channels and situations so it’s important to work with a specialist in this sector and build a relationship with a legal advisor who understands these channels.”
Al Mackin, MD of theEword concluded: “Online and social media comments, unlike ‘traditional media’ are not ‘tomorrow’s fish and chip wrappers’, but can exist in perpetuity and have a very damaging impact on a company’s first impression which, today, is often a search engine. The impact on a company’s online presence in global search engines can cause huge, ongoing damage to reputation…not to mention sales.”
Mayday Mayday will offer a ‘pay as you go’ service for clients in the midst of a crisis, as well as crisis auditing, planning, monitoring (media and online) and coaching/training.
Further information is available at: www.mayday-mayday.co.uk
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