Fresh
Tangerine & Juice to launch Notalie to 'tween' girls
Leading Manchester-based PR consultancy, Tangerine PR, and its sister agency, Juice Digital, have been selected to launch Notalie – a brand new companion doll aimed at little girls.
With girls growing up faster than ever and with all the highlighted media interest surrounding issues that affect pre-teen girls, including fashion, diet, beauty and relationships, entrepreneur, Kym Yorke, has created Notalie. Notalie is a unique, tall, companion doll with long arms and legs, and large knotty knees and elbows, which has been created to help encourage little girls to stay children for longer and continue to engage with creative play.
Kym commented: “Notalie is the complete antithesis of Barbie and as she stands at one metre high she is likely to stay in favour with little girls for longer, unlike smaller dolls which are rejected at a much earlier age. What’s more, Notalie is a bit quirky and looks like a gangly bored ‘tween’ so girls between the age of five and 11 can really identify with her and I am hoping that they will embrace her as they are growing up.”
Tangerine PR will be responsible for maximising media coverage around the launch of Notalie which will be via a dedicated website, www.Notalie.com, which is expected later this month. Juice will be helping Kym launch Notalie online via Facebook and Twitter.
Kym continued: “I needed a PR partner which not only had strong media relationships to help me launch Notalie in time for Christmas, but I wanted a team that really understood where I was coming from with Notalie and also saw her potential, and I was not disappointed with Tangerine PR.
“Both Tangerine and Juice demonstrated that they understood what Notalie and the future companion dolls were about, and the team presented a detailed and highly targeted proposal designed to launch her to the consumer market, as well as drive engagement via social media channels.”
Consumer account director at Tangerine PR, Marie Carter, commented: “As soon as we met Kym we understood what she was trying to achieve with Notalie and we wanted to get involved. We have already seen that Notalie is extremely popular with little girls of all ages and we can’t wait to take her to market.”
- ends -
