Fresh
Third time's the charm for Tangerine PR and the National CIPR Awards
Manchester-based Tangerine PR has been crowned ‘Outstanding PR Consultancy of the Year’ at the national Chartered Institute of Public Relations’ Excellence awards, beating off some of the UK’s largest and most established PR consultancies. This is the third year the agency has been shortlisted for this prestigious award, but this time the judges stipulated that Tangerine was ‘a clear winner’.
The CIPR Excellence Awards recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level. The judging procedure has two stages. Each shortlisted entry (decided on the basis of a written submission) went through to a second round of judging. This involved being interviewed by a panel of judges comprising senior PR practitioners and experts from the business, media, marketing and advertising communities.
Speaking as to their choice of Tangerine in what is the ultimate category of the top industry awards, the judges said: “Tangerine does everything well! It is clearly an inspiring consultancy – for client and employees alike – with strong values and a consistent record of success, based on clever ideas, hard work and – in the judges’ view – an exceptionally sincere relationship with its clients. The judges felt that Tangerine represented an outstanding showcase for UK PR at its very best!”
Sandy Lindsay, Tangerine’s founder and Group MD, said: “It was an amazing night. Not just winning the award – which is clearly something of which we’re immensely proud – but also the reaction from the profession. We have received so many emails, tweets, texts and phone calls of congratulation, from clients, friends, other agencies and even competitors, and this is (almost) as good as winning the award itself!
“We’ve been told that we’re the only agency outside London to have ever won this award. We’re not 100 per cent sure this is the case but no-one can remember a previous example so, even if we have a predecessor, it’s obviously been a while! National vs regional is such an old fashioned, redundant argument, but we’re certainly proud to fly the ‘Manchester flag’ as it’s a city that is home to some of the UK’s best PR consultancies (large and small) and this will obviously help the wider marketing community to see this.”
CIPR CEO Jane Wilson said: “Winning a CIPR Excellence Award can be considered the ultimate achievement in the PR profession and worthy of the warmest of congratulations. These awards are the most demanding in the industry and set the benchmark for best practice. Competition was as fierce as ever, producing an exceptional quality of entries – outstanding, considering the economic challenges of last year. The public relations world has proved not just that it is resilient but that even when budgets are tight, creativity and a focus on return on investment come to the fore.”
