Fresh
Tangerine PR expands retail portfolio with cartridge world win
Cartridge World, the leading retail provider of high quality, great value refilled printer cartridges has appointed Tangerine to manage the PR around its 2011 new store roll out programme.
Initially tasked with launching the 216th store, based in Stockport, the consumer team is responsible for generating local and regional media coverage, highlighting specific business networking opportunities for store franchisees and making connections with local schools to promote the firm’s Recycle It scheme within the local area surrounding each store.
Using specifically formulated inks or toners, Cartridge World stores can refill or remanufacture all major brands of inkjet and laser cartridge, offering customers substantial savings on the cost of an original and an environmentally friendly alternative to throwing the cartridge into landfill – where it can take up to 1000 years to decompose.
Lucie Ward, marcomms manager at Cartridge World, commented: “The team at Tangerine has highly impressive retail credentials which is why we initially made contact. After the team presented a number of detailed and highly targeted proposals it was clear to us that they were the right agency to work with and support us with our new store launch plans.”
Sarah Halton, director at Tangerine PR, added: “Cartridge World is a superb UK retail brand and the team will really hit the ground running to make sure the first opening is a great success.
“Our experience with retail brands such as Wilkinsons, Wimpy, Dulux Decorator Centres and TJ Hughes makes us an ideal PR partner for Cartridge World. In 2010, our retail team launched 98 stores from Kilmarnock to Exeter and we look forward to supporting another leading retailer in its growth.”
