Fresh
Tangerine & Juice to have a great day of sport
Leading Manchester-based PR consultancy, Tangerine PR, and its sister agency, Juice Digital, have been selected to promote two of this year’s leading northern sporting events – the Great Day of Sport and the Great North Swim.
The Great Day of Sport (15th May) incorporates the Bupa Great Manchester Run, the British Gas Great Salford Swim and the Powerade ION4 Great City Games.
Paula Radcliffe will begin her emotional bid for Olympic glory in an event which will see Britain’s long distance running queen mark her return to competitive racing after 15 months out. Over 38,000 amateur athletes – all competing for extraordinary reasons and aiming to raise huge sums for charity – will join the professionals, as well as myriad celebrities including Nell McAndrew, former Corrie favourite Suranne Jones and the stars of Strictly Come Dancing and Dancing on Ice.
The British Gas Great Salford Swim will see British medalists from Beijing join 2010 hopefuls Cassie Patten and Kerri-anne Payne and 2,000 amateur swimmers – along with celebrity faces – in this one mile open water swim.
And the day will culminate in the Powerade ION4 Great City Games, a series of head to head sprint competitions featuring the world’s fastest athletes including Britain’s Jessica Ennis, the World Heptathlon Champion.
Tangerine will be responsible for maximising media coverage around the events, ensuring people support the programme, either via a visit to the city or by watching the 5-hour long, live BBC broadcast on the day. Juice will engage with runners and encourage them to maximise noise around the event.
Tangerine will also support the British Gas Great North Swim (17th – 19th June) which will take place on Lake Windermere and is expected to attract nearly 10,000 participants in 2011.
“Nova International invented the genre of mass community runs, walks and swims which is now almost universal and the company really knows its way around not only the running of the events, but how to maximise them via media and celebrity involvement,” said Tangerine group MD, Sandy Lindsay. “It’s an absolute honour to be working with David and his team to make sure the events and their participants receive the recognition they deserve.”
David Hart, communications director for Nova International, explained why he selected Tangerine to be part of his team: “We needed a PR partner which really understands not only the world of sport but also the national lifestyle and mainstream media, and ideally they’d be Manchester-based, for obvious reasons! Tangerine more than ticks all these boxes and I didn’t need to meet anyone else once I’d met the team and experienced their enthusiasm first hand.”
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