Fresh
Turtle Wax set to sparkle with Juice Digital
Juice Digital is the chosen UK agency of the world’s number one car care brand, Turtle Wax, and is set to handle its UK social media account. The decision means that Turtle Wax’s first ever social media presence in Europe will be launched and managed by the Manchester based agency.
Juice Digital, whose parent company Tangerine PR already handles the offline PR for Turtle Wax, will launch the brand across a combination of platforms, including Facebook, Twitter and YouTube.
Commenting on the prestigious account, Steve Downes, managing director at Juice Digital, said: “Turtle Wax is such an iconic brand; I can remember polishing my first car – a Mini Traveller – with it! The potential for social media engagement is huge; people love talking about their cars.”
Andrew Freeman, european marketing director, Turtle Wax Europe, stated: “Engaging with your brand’s existing and potential consumer base is vital. Social media provides the immediacy and transparency expected by the modern consumer. Selecting the experts at Juice Digital was an easy and natural choice. Turtle Wax as a brand is embracing new opportunities to grow and the relationship with Juice Digital will undoubtedly bring benefits for both parties.”
Social media is already a priority for many top global brands, but Turtle Wax is a relative first mover in the car care industry. They join a number of other high profile clients on the Juice Digital roster, as the social media agency continues to go from strength to strength.
