Fresh
Juice and Tangerine show no fear to win new energy drink campaign
Juice Digital and Tangerine PR came out on top in a competitive pitch against another leading Manchester agency, proving they had exactly what it took to win the edgy No Fear Extreme Energy drink account, which will see all traditional and social media avenues explored.
The duo presented a fearless campaign for the multi-million pound extreme sportswear brand’s revolutionary new energy drink. The unique product is available in the UK’s first ever re-sealable drinks can, and is manufactured by Tangerine PR’s current client, Aimia Foods.
Juice Digital will take lead on the account with an exciting digital campaign targeted at males aged 16 to 24 via online and social media networks. Tangerine PR’s experienced consumer team will add support with ongoing press office activity and event management.
Neal Haworth, category marketing manager at Aimia Foods, explained: “No Fear Extreme Energy is a huge brand for the company, therefore we needed to make sure we worked with the best in the business on such a high profile product. Juice and Tangerine demonstrated a wealth of knowledge in the market and media. This, combined with some ‘out of the box’ creative ideas, is guaranteed to make No Fear Extreme Energy stand out from the crowd in the very competitive energy drinks market.”
Steve Downes, managing director of Juice Digital, commented: “No Fear is already a strong iconic brand, and we have a real opportunity to make some serious noise with our creative and exciting campaign for this unique product.”
