Fresh
Tangerine PR continues to prove its commitment to investing in people
Tangerine PR has become the first North West marketing agency to be awarded a ‘silver’ Investors in People award, and is also the first PR agency in the region to score anything above the regular standard*.
Says Malin Cunningham, director at Tangerine: “Tangerine prides itself on its three core values – honesty, courtesy and respect. The PR industry is all about people; understanding, supporting and influencing them. We believe that treating staff fairly, offering ongoing training and mentoring, and making sure they know where the organisation is headed increases recruitment, morale and retention, which in turn increases the company’s profitability – a real ‘win win’.
“The initial feedback we received from the assessors, who spent two days with us, made us very proud. They said that our core values ran throughout the business – at every level; in fact they used the ‘stick of rock’ analogy whereby they felt that if any of our team was cut in half you’d see the values running through them! This is something we work very hard to achieve and it’s very rewarding to hear from an impartial, external assessor.”
Account executive, Rachael Ireland, who joins the company this month to support recent client wins and organic client growth, was attracted to the agency based on these attributes. Rachel, who joins the agency’s new corporate, automotive, technology and stakeholder team, says: “The moment I started at Tangerine I was made to feel like a valued member of the team. Everybody went out of their way to make me extremely welcome and from day one I understood exactly the direction the company was headed.”
*according to the awarding body.
