Fresh
Tangerine appoints creative director
Tangerine PR has appointed Nigel Hughes to the position of creative director. Nigel, who joins Tangerine in early May, will head up and bring additional strength to the award-winning consumer PR team within the agency.
Currently head of PR at One Marketing Communications, Nigel has a background in consumer PR at some of the region’s leading agencies, including Communique, Paver Downes and – mostly recently – Rattle PR.
“We’ve been on the prowl for a consumer specialist for some time,” explained Sandy Lindsay, group MD, Tangerine. “But it is such a pivotal role, heading up one of our biggest and strongest teams, that we decided to take our time and ensure we found the perfect person. Nigel has superb experience and is a genuinely creative guy; he comes with top references and already has a solid reputation within the sector.”
Nigel continues: "Appointing a creative director for a PR team is unusual but it’s what you would expect from Tangerine. Everyone in the business knows it is a fantastic PR agency.
“Once we talked about the role, the clients and the agency’s plans for the future, there was no decision to be made on my part. Tangerine’s consumer team is already successful and it has huge potential so I’m really excited to be part of it.”
The Consumer PR team within Tangerine works with some of the UK’s biggest and best loved brands, including Soreen, Manchester United Soccer Schools, Atkins, Stagecoach and SurgiCare and leading retailers including TJ Hughes, Wilkinson, Dulux Decorator Centres and Wimpy.
“The Consumer team represents a significant proportion of Tangerine’s income and its continued growth is critical to the company achieving its business plan,” Sandy explained. “Nigel will work with the team to continue is impressive organic growth and also generate significant new business. I’m personally looking forward to working with Nigel.”
