Fresh
Tangerine to create apprenticeship demand
Following on from its successful stewardship of the high profile graduate retention and job creation programme – Manchester Masters – Tangerine PR has been appointed to create vacancies for administrative and support Apprenticeships among creative businesses in Greater Manchester.
Funded primarily by Skills Solutions and supported by the National Apprenticeship Service and the Greater Manchester Chamber of Commerce, the programme will seek to bust the myths around hiring apprentices and encourage as many employers as possible within the creative and marketing sectors to take one of the 85,000 (27,800 under 25) people in Greater Manchester currently looking for a break into work.
Recent research, commissioned by the National Apprenticeship Service, showed that over 80 per cent of people are more likely to use a business if it offers Apprenticeships to young people. And there’s even some talk that public sector procurement might be geared towards these businesses in the future, so there’ll be even more reason to take this road than ever before.
John Myers, employment services director, North West, of the National Apprenticeship Service was excited when he heard about Manchester Masters and quick to see the potential for the young people he supports: “Tangerine has superb access to one of the sectors we are keen to penetrate the most – the creative industries – and we are excited by the programme idea the team has come up with and confident it will generate vital demand.”
More details about the programme will be released in time for an early summer launch and Skills Solutions will, in the meantime, identify young people suitable for the places that will be generated for is: “This is an entirely unique approach to penetrating this key sector,” explained Mark Hayes, director of employer engagement & membership at Skills Solutions. “We are looking forward to launching this opportunity to young people across the region and to matching them in a mutually-beneficial partnership with creative agencies and marketing departments.”
“We employ three apprentices, in business administration roles, in support of our three teams,” said Sandy Lindsay, group MD, Tangerine PR, who is taking the lead role in this vital programme. “So we already know how useful and cost effective they can be. They are bright, ambitious and quickly become a vital part of the teams they support and, at a cost of less than £5000 per annum to the business, their value for money is beyond doubt.”
If the programme is successful in Greater Manchester it will be rolled out to other key cities such as Liverpool and Leeds. Businesses in the creative industries sector wishing further details about the programme should email: apprenticeships@tangerinepr.com. Potential Apprentices should contact: info@nwapprenticeship.co.uk
