Fresh
Cami is confident in Tangerine PR
Tangerine PR has been appointed by specialist ladies lingerie brand, Cami Confidential, once again adding to its impressive consumer portfolio.
Cami Confidential, the brainchild of leading Cheshire designer, Yvonne Gillon, was created to help boost confidence for women who have undergone a mastectomy following breast cancer. The camis provide prosthetic camouflaging and give a fantastic shape over a bra, ending fashion compromises for these women.
Yvonne said, “Cami Confidential was created to help women to maintain their femininity and confidence when they’ve had surgery. I’m really looking forward to working with Tangerine to launch our unique product and tell our story. Tangerine’s media contacts and industry knowledge are second to none and the team’s genuine enthusiasm for all things fashion and cause related was evident from the outset.”
Malin Cunningham, director at Tangerine added, “Unfortunately, breast cancer touches most people in some way and it is very rewarding to work on a campaign like this – we can’t wait to get started.”
The Cami Confidential account is being handled by Tangerine’s in-house fashion and health experts. The consultancy will operate a hard-working press office to launch the brand, which will be complimented by social media activity to drive traffic to the website and ultimately increase sales.
