Fresh
Tangerine turns eight - the time of new beginnings
Tangerine PR was eight years old on 1st March 2010. In numerological terms, eight is a significant number – the number of new beginnings and Sandy Lindsay, Group MD, shared her views on this:
“2009/10 was quite a tough year — for the world in general and Tangerine had its share of challenges too. But it was also a really exciting year, during which we rewrote our business plan, giving us a detailed strategy for the next five years from this point onwards.
“As part of the plan we have restructured the business into three teams: consumer, trade and corporate/business to business. This gives us a devolved structure through which we can continue our growth and keep people motivated and inspired to continue to help us do so. And today, our brand new head of Corporate Communications — Chris Webb — joins us to help run the corp/b2b team — an auspicious day to begin a new beginning (no pressure Chris!)
“And we acquired our first business just recently too. Juice Digital is a social media marketing agency which was just over a year old and looking for a home in which to thrive and flourish — it found Tangerine. Now part of the team for only a small handful of months, it’s already seeing growth and is helping Tangerine open new doors and markets along the way. So 2010 should also be a fantastic new beginning for Juice too.
“So a happy new financial year to all Tangerine and Juice clients and staff — here’s to another eight that are just as rewarding and successful!”