Fresh
Tangerine PR completes ICI Paints AkzoNobel portfolio
ICI Paints AkzoNobel has reaffirmed its confidence in Tangerine PR, by awarding the agency the account for its premium woodcare brand, Sikkens. The move sees Tangerine secure the PR accounts for all of the company’s trade brands, which include Dulux Trade, Glidden Trade, Polycell Trade and Cuprinol Trade.
Tangerine, which has worked successfully with ICI Paints AkzoNobel since 2007, will now run the press office for the Sikkens range, a portfolio of high performance coatings designed to enhance and protect the natural beauty of wood.
Confirming the move, James Green, Communications Manager at ICI Paints AkzoNobel, said: “Over the past three years, Tangerine has consistently proven its knowledge of coatings market and helped us achieve fantastic, tangible results for our brands, so when we looked to consolidate our PR operations, it was a natural choice to award Tangerine the Sikkens account. The team’s unrivalled understanding of the industry, coupled with its creativity and enthusiasm, means we’re confident that Tangerine will deliver an effective and imaginative campaign.”
The Sikkens brand will be handled by Tangerine’s built environment team. They will be responsible for implementing a hard-working press office and developing media relations with architect and designer, public sector, construction and merchant press.
