Fresh
Tangerine PR steps up to take InterfaceFLOR account
Tangerine PR has bolstered its rapidly-expanding built environment division by adding the world leader in modular flooring, InterfaceFLOR, to its impressive construction client portfolio, following a competitive pitch.
InterfaceFLOR is the modular flooring division of Interface Inc, which is based in Atlanta, USA, and which, as a worldwide group, is committed to developing its business through innovation, design and sustainability. InterfaceFLOR designs, manufactures and supplies carpet tiles for designers and architects in the public, private and commercial sectors.
Particularly attractive to Tangerine, which works extensively in the environmental arena, was InterfaceFLOR’s holistic and comprehensive sustainability policy. Its Mission Zero commitment, for example, promises that the company will become not only fully sustainable, but restorative by 2020, by putting back more than it takes out.
The decision to appoint Tangerine PR was one of the very first that InterfaceFLOR’s new marketing director for the UK and Ireland, Lynne Gawthorpe, made. Lynne said: “I am confident that Tangerine will bring an exciting and refreshing approach to positioning InterfaceFLOR within the trade media. Tangerine’s media contacts and industry knowledge are second to none and the team’s genuine enthusiasm for all things sustainable and interior design has been infectious from the outset.”
The InterfaceFLOR account is being handled by Tangerine’s in-house sustainability experts, with a hard-working press office complemented by creative project activity to help InterfaceFLOR enter new markets and reinforce its position as a global leader in sustainable design and manufacturing.