Fresh
Tangerine Kicks Off New Football Season In Style
The sports team at Tangerine PR has been chosen by Concave Holdings Inc to launch its brand new range of football boots to the UK market for the 2009/10 football season.
Concave, a global company, is presenting a new concept in football boots. Its revolutionary new patented technology includes a distinctive sweet spot four times larger than any other football boot. Together with the unique shape of the boot, it allows players to have more power, more control and far greater accuracy than anything else available on the market today, while also protecting against foot injuries.
Tangerine has been recruited to support a range of activity from announcements of sponsorship deals with Premier League players to product placement in the consumer, trade and national press, using a mixture of online and offline activity. Online Tangerine will run a blogger outreach campaign and target forums to recruit brand ambassadors, in addition to managing Concave’s social media activity for the season.
Mark Mackay, head of global sales and marketing, explained: “Tangerine PR demonstrated great passion for sport as well as a wealth of knowledge and experience within the industry. We are excited to kick off the new campaign with a creative agency that fully understands the Concave brand, and the importance of using social media to connect with our target audience to differentiate Concave from the competition”
Vicki Lamb, part of sports at Tangerine PR, says: "Throughout the past year and despite the economic downturn, sports PR is an area which has continued to see huge growth. With the level of investments being made into football in the UK, and particularly here in the North West, it is big business.
“Concave has given us the opportunity to launch its new range of football boots, and to target its primary demographic – 14-25 year old males – we’re working on a wider range of new social media activity. The Tangerine team working on the account has both experience of the sector and a lot of passion for football, so it’s going to be an exciting campaign to be involved with.”
The campaign, which strongly focuses on the unique benefits of the boot, will be launching over the coming weeks via Twitter, Facebook and e-shots. Those wanting to know more can follow Concave on twitter or visit the website.
