Slick new contract for Tangerine
GB Oils, the UK’s leading distributor of fuels and lubricants, has appointed Tangerine PR to provide PR consultancy services for its nationwide network of oil distribution companies.
The contract will see Tangerine’s consumer and b2b team working hand in hand to support GB Oils with local and community PR within the regions and a national trade press office, particularly within the agricultural, marine and engineering sectors.
The appointment follows a six month project with one of GB Oils’ North East companies, F Peart & Co, to build closer community ties via a bursary scheme and other local awareness campaigns.
Such was the success of this project; Tangerine will now roll-out similar campaigns for the company’s other regional brands and trade activity for the group as a whole.
Director at Tangerine PR, Sarah Halton, said: “We’ve built a great working relationship with the team at GB over the last six months and we’re really excited to now be able to involve GB’s other brands across the UK.”
Sara Richardson, Senior Marketing Communications and PR Manager at GB Oils, said: “We’ve been really impressed with Tangerine’s enthusiasm and creativity. Ordering oil, particularly domestic heating oil, is a grudge purchase so building brand loyalty and sentiment can be tough. With Tangerine’s ideas we’ve put in place campaigns that will engage and enthuse our customers and keep them coming back.”