Fresh
Tangerine Lands Legal Win
Award winning PR consultancy Tangerine PR has been appointed by national law firm DWF to deliver a comprehensive PR campaign following a period of unprecedented growth.
After a competitive pitch process, Tangerine PR was appointed to run a national, regional and trade press office within key business and industry sectors. The consultancy will also provide support on campaigns tailored specifically to showcase the strength in depth offered by the firm.
Tangerine’s B2B team, which now stands at 11 people, will raise awareness of the expertise offered within key sectors in which DWF specialises, specifically: education; energy and infrastructure; food; health; public sector; recruitment; retail; technology and outsourcing; and transport and logistics.
Lisa Robinson-Behnejad, head of client development at DWF, said: “It’s important that we have a PR agency that understands our plans for growth, as well as our values. As a business, we were looking for an agency that could help us target our key markets and Tangerine PR’s proven track record in sector focused PR makes them a perfect fit for DWF.”
DWF is one of the fastest growing law firms in the UK, offering a full range of services to businesses and private clients, with teams specialising in corporate, finance and restructuring, litigation, real estate, people, insurance and private client law. The law firm has over 1,300 people based in Leeds, Liverpool, London, Manchester, Newcastle and Preston.
Kate Dixon, deputy MD B2B, at Tangerine, added: “As soon as we met the team at DWF, we knew we wanted to work with them. This latest win further strengthens our legal, as well as wider professional services experience, and cements the agency’s position as having one of the strongest B2B offerings in the region.”
