Fresh
Tangerine PR's B2B team appoints three after series of significant client wins
Following the recruitment of Sam Gregory as MD of B2B earlier this year, Tangerine PR has appointed a further three account executives to its ever expanding B2B team. The team has also promoted existing team members, Kate Dixon and Claire Gamble, to deputy MD of B2B and junior account manager respectively.
The B2B team has grown rapidly since its foundation just under two years ago, with the headcount now standing at 11. The latest appointments follow a number of significant new account wins for the specialist team including MTS Medication Technologies, with many more soon to be announced.
MTS Medication Technologies is an international provider of adherence packaging systems, designed to improve medication management, dispensing and administration. Having worked with the team on a successful project earlier this year, the company has now tasked the team with managing a sustained PR campaign for its UK operations.
Peter Williams, Director at MTS Medication Technologies, commented: “I am confident that Tangerine will bring an exciting and refreshing approach to positioning MTS Medication Technologies within the trade media. We worked with the team a few years ago so it’s great to be back with them.
Tangerine’s media contacts and industry knowledge are second to none and I’m sure the team’s experience in implementing and delivering strategic PR campaigns will deliver the results we’re looking for.”
New account executives, Barry Maginn, Nahuel Berger-North and Kirsty Ullah, will work across a range of new and existing clients, including high profile brands such as Dulux Trade and Interface FLOR. Commenting on the recent client wins and new team members, Deputy MD of B2B, Kate Dixon commented: “It’s a very exciting time for us at the moment, with a number of great client wins over the last couple of months, demonstrating that Tangerine has well and truly established itself as an agency with a top quality B2B offering. Barry, Nahuel and Kirsty have all proved that they have the essential experience and skills required to join our rapidly growing team and we’re looking forward to having them on board.”
