Fresh
Tangerine joins Juice at the cleaners
National dry cleaning specialist, Johnson Cleaners, has appointed Tangerine PR to deliver national and regional consumer PR for its estate of 460 branches across the UK. This comes six months after sister agency, Juice Digital, was appointed to manage social media activity, to increase online engagement.
Tangerine’s award-winning Consumer PR team will run a national and regional consumer Press Office, designed to raise awareness of the wide range of services offered by Johnson Cleaners via it stores in key towns across England, Scotland and Wales.
Melanie Cheung-Turner, marketing director for Johnson Cleaners, said: “We’ve been working with Juice for six months now and have been enjoying greatly increased engagement with our consumers online – now we’re keen to use the synergy between Tangerine and Juice to spread the same messages via the traditional media route.
“We were looking for a PR partner which could become an extension of our team, as Juice has, and Tangerine’s creativity and enthusiasm impressed us immensely. We’re looking forward to getting started.”
Jo Dudley, consumer account director, Tangerine, commented: “Johnson Cleaners offers so much more than the public realises and this gives us massive scope for awareness building via a hardworking, creative Press Office. Mel and her team have massive intelligence regarding their target audiences and we will use this intelligence to create campaigns that will drive awareness, understanding and, most importantly, footfall.”
