Fresh
Tangerine PR and Juice Digital get their teeth into Dalepak Foods
Following a competitive pitch, leading Manchester-based PR consultancy, Tangerine PR, and sister agency, Juice Digital, have been selected by Dalepak Foods to raise the awareness of its range of grills, crispbakes and vegetarian products, using both traditional consumer and social media channels.
Following the announcement in May that both agencies had been selected by Dalepak Foods to re-launch its Ross Burger brand (under license from Heinz), the Northallerton-based food manufacturer, which is owned by Irish Food Processors (IFP), has now brought in Tangerine and Juice to run a proactive, efficient press office and integrated PR and social media campaign for its Dalepak branded products.
Designed to engage and inform the target audience – the family unit, across all generations – the programme will highlight the versatility of the range, establishing the products as freezer essentials that can be enjoyed by every member of the family on any occasion. Building also upon the notion that modern day families are spending more and more time together in the home, the campaign will take a detailed look into their everyday habits.
The wide portfolio of products in the Dalepak range are made from only the very best ingredients, and contain no artificial colours, flavouring or preservatives. This, combined with the fact that they are great value for money, quick, easy and convenient, make them ideal for consumers of all ages, whether it be for an afternoon snack, family meal or as finger food at a party.
Anne Claypole, marketing manager, Dalepak Foods, explains why Tangerine and Juice Digital were selected: “Tangerine and Juice demonstrated that yet again they fully understood the target audience. Their strategy, ideas and experience in the sector will allow them to get under the skin of the Dalepak shopper, and we know from the great work that they have already done on Ross Burgers that they will be able to take the brief and deliver quick results.”
Sarah Halton, director at Tangerine, added: “Our depth of expertise in targeting all generations of this demographic across both traditional and social media platforms has given us the knowledge and contacts essential to build a PR plan that is guaranteed to deliver tangible results for the brand. We are eager to get our teeth into it.”
