Tangerine PR Blog

National dry cleaning specialist, Johnson Cleaners, has appointed Tangerine PR to deliver national and regional consumer PR for its estate of 460 branches across the UK. This comes six months after sister agency, Juice Digital, was appointed to manage social media activity, to increase online engagement.

Tangerine’s award-winning Consumer PR team will run a national and regional consumer Press Office, designed to raise awareness of the wide range of services offered by Johnson Cleaners via it stores in key towns across England, Scotland and Wales.

Melanie Cheung-Turner, marketing director for Johnson Cleaners, said: “We’ve been working with Juice for six months now and have been enjoying greatly increased engagement with our consumers online – now we’re keen to use the synergy between Tangerine and Juice to spread the same messages via the traditional media route.

“We were looking for a PR partner which could become an extension of our team, as Juice has, and Tangerine’s creativity and enthusiasm impressed us immensely. We’re looking forward to getting started.”

Jo Dudley, consumer account director, Tangerine, commented: “Johnson Cleaners offers so much more than the public realises and this gives us massive scope for awareness building via a hardworking, creative Press Office. Mel and her team have massive intelligence regarding their target audiences and we will use this intelligence to create campaigns that will drive awareness, understanding and, most importantly, footfall.”

Following a competitive pitch, leading Manchester-based PR consultancy, Tangerine PR, and sister agency, Juice Digital, have been selected by Dalepak Foods to raise the awareness of its range of grills, crispbakes and vegetarian products, using both traditional consumer and social media channels.

Following the announcement in May that both agencies had been selected by Dalepak Foods to re-launch its Ross Burger brand (under license from Heinz), the Northallerton-based food manufacturer, which is owned by Irish Food Processors (IFP), has now brought in Tangerine and Juice to run a proactive, efficient press office and integrated PR and social media campaign for its Dalepak branded products.

Designed to engage and inform the target audience – the family unit, across all generations – the programme will highlight the versatility of the range, establishing the products as freezer essentials that can be enjoyed by every member of the family on any occasion. Building also upon the notion that modern day families are spending more and more time together in the home, the campaign will take a detailed look into their everyday habits.

The wide portfolio of products in the Dalepak range are made from only the very best ingredients, and contain no artificial colours, flavouring or preservatives. This, combined with the fact that they are great value for money, quick, easy and convenient, make them ideal for consumers of all ages, whether it be for an afternoon snack, family meal or as finger food at a party.

Anne Claypole, marketing manager, Dalepak Foods, explains why Tangerine and Juice Digital were selected: “Tangerine and Juice demonstrated that yet again they fully understood the target audience. Their strategy, ideas and experience in the sector will allow them to get under the skin of the Dalepak shopper, and we know from the great work that they have already done on Ross Burgers that they will be able to take the brief and deliver quick results.”

Sarah Halton, director at Tangerine, added: “Our depth of expertise in targeting all generations of this demographic across both traditional and social media platforms has given us the knowledge and contacts essential to build a PR plan that is guaranteed to deliver tangible results for the brand. We are eager to get our teeth into it.”

Tangerine PR is celebrating after being shortlisted for five awards at this year’s CIPR Pride Awards 2011. The five shortlisted awards, which include Outstanding Public Relations Consultancy of the Year, will be announced at a ceremony held at The Hilton on Wednesday 23rd November. The CIPR North West PRide Awards celebrate the very best PR campaigns from the profession within the region over the past 12 months.

The award nominations are…

Corporate and Business Communications: Glidden Trade – Reaching new audiences

Community Relations: Stagecoach Manchester – Launching the Sharston depot

Public Sector: Creative Break – Time for a Creative Break

Best Use of Social Media: Juice Digital – No Fear Extreme Energy – The Extreme Line-up

And Outstanding PR Consultancy (for the 6th year running).

Following a number of significant new account wins including AGA Cookshop, Johnson Cleaners, Ross Burgers and Dalepak, Tangerine PR has appointed a further two members to its ever expanding consumer team, taking the team total to 15.

Tom Cummings joins the award winning agency as a junior account manager from Powell Communications. With more than four years experience, he has a wealth of knowledge working on high profile consumer accounts, predominately across sport, automotive, technology and property sectors. Tom will manage a wide range of clients within the motoring, retail and property industries.

From a little further afield, experienced senior account executive, Caroline Gibson, arrives at Tangerine fresh from Cow PR in Leeds. With superb contacts within the food and drink, diet, fitness and retail sectors, Caroline will work on a variety of Tangerine’s lifestyle, women’s interest, travel and food and drink clients.

Tom Cummings commented: “I’m very proud to join such a reputable and successful company. Tangerine’s high standards are what any PRO should be looking to achieve so I’m excited to be brought into the mix. With a very strong and diverse consumer team, plus fantastic clients, Tangerine’s future looks very bright indeed.”

Head of the consumer team, company director, Sarah Halton said: “Tom and Caroline demonstrated that they have the essential experience and skills required within the growing team. The growth of the Tangerine Group as a whole also means we are constantly on the lookout for talented individuals to join our other teams – trade and digital”.

ENDS

Tangerine PR is once again celebrating after EN magazine announced the finalists in its North West Entrepreneur of the Year Awards 2011. Group MD, Sandy Lindsay, has been shortlisted in the Female Entrepreneur category in the premier business awards, which are the region’s top accolade for owner managed businesses.

The campaigning voice of North West enterprise since the early 1990s, EN magazine is read and trusted by the region’s wealth creators, and the awards, which celebrate their tenth year this year, formally recognise the outstanding contribution that the region’s businesspeople make.

The results will be announced during a ceremony held at Mere Golf and Country Club in Cheshire on 27th October 2011.

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One of the world’s most famous cookware brands, AGA Cookshop, has appointed award-winning PR consultancy, Tangerine PR to deliver national consumer and trade awareness and engagement.

Tangerine’s Consumer PR team – which has strong home interest and retail credentials – will run a national consumer and trade press office to maximise awareness of AGA Cookshop’s leading, high performance cookware range, while at the same time delivering footfall to its 70 AGA Shops, AGA Cookshop authorised retailers and stockists.

The AGA Cookshop collection is designed by experts to offer performance, quality and durability and includes cast iron, stainless steel, baking and ceramic coated cookware. One of the key messages Tangerine is keen to deliver is that the products can be used on any cooker, rather than ‘just’ an AGA.

Caroline Smith, commercial manager at AGA Cookshop, commented: “Tangerine has impressive home interest credentials and media contacts, and we were looking for a company that could help us raise the profile and understanding of the AGA Cookshop brand.

“When the team presented its proposals, it was clear there was a real understanding of – and passion for – the market and the business, and that it could deliver the results that we are looking for.”

Sarah Halton, Tangerine’s director and head of consumer, commented: “AGA is a world famous brand with a heritage second to none, and we are proud to be given the opportunity to help communicate important messages about its Cookshop range.

“Members of my team are specialists in this field, following previous work with Johnson Tiles, Samuel Heath, Rangemaster and Elgin & Hall, making us the ideal partner for AGA Cookshop. We are looking forward to showcasing the product range to journalists and consumers alike.”

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Tangerine has been voted by its peers to the top of the North West Business Insider’s ‘heat’ table 2011, out today. The list was compiled by votes received from agencies across the region on competitors they think have performed best over the past year, on the basis of respect, competency and effectiveness.

Tangerine has picked up a number of new clients over the past 12 months, including the likes of Mars Drinks, Cartridge World and Ross Burgers. It also scooped the Outstanding PR Consultancy of the Year award at the national Chartered Institute of Public Relations’ Excellence awards.

Group MD, Sandy Lindsay said: “It’s an honour and major achievement to be recognised by your peers. We’ve had a fantastic year so far and I think the CIPR award has helped to heighten the profile of the industry in Manchester.”

Three leading marketing consultancies and a media legal specialist have created a unique service to provide brands and businesses across the UK with support in times of crisis. ‘Mayday Mayday!’ is a collaboration between Tangerine PR, Juice Digital, theEword and Gateley LLP, and will offer a planning, monitoring and rapid response crisis and issues management service for brands worried about the ever increasing risk to their reputation from the world wide web.

There have always been crises, but never before has there been such a proliferation of communication channels for them to spread. The partner companies spotted the need for a new breed of crisis communications service; one not just up with, but ahead of, the game in managing reputation in today’s multi-channel world.

“To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines,” said Sandy Lindsay, group MD, Tangerine PR.

Mayday Mayday partners are: Tangerine PR – named Outstanding PR Consultancy of the Year 2011 in the national CIPR Excellence awards – which will handle the ‘traditional’ media element of any client crisis, while its sister agency, Juice Digital (named how-do Social Media Marketing agency of the Year 2011) which will support clients via social media channels. Leading SEO/PPC consultancy theEword will provide vital support toward ensuring crises do not tar a company’s search and selection process and leading full service national law firm, Gateley LLP will offer legal advice for the short and long term effects of the crisis and potential actions by the company in question.

Leading media lawyer, Steve Kuncewicz, head of Intellectual Property & Media at Gateley LLP, and author of the book: ‘Legal Issues of Corporate Communication in an Online World’ explained the legal aspect of Mayday Mayday: “The law can never evolve at the same rate as technology and media. It is therefore always playing catch up with its applicability to new channels and situations so it’s important to work with a specialist in this sector and build a relationship with a legal advisor who understands these channels.”

Al Mackin, MD of theEword concluded: “Online and social media comments, unlike ‘traditional media’ are not ‘tomorrow’s fish and chip wrappers’, but can exist in perpetuity and have a very damaging impact on a company’s first impression which, today, is often a search engine. The impact on a company’s online presence in global search engines can cause huge, ongoing damage to reputation…not to mention sales.”

Mayday Mayday will offer a ‘pay as you go’ service for clients in the midst of a crisis, as well as crisis auditing, planning, monitoring (media and online) and coaching/training.

Further information is available at: www.mayday-mayday.co.uk

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Leading Manchester-based PR consultancy, Tangerine PR, and its sister agency, Juice Digital, have been selected to launch Notalie – a brand new companion doll aimed at little girls.

With girls growing up faster than ever and with all the highlighted media interest surrounding issues that affect pre-teen girls, including fashion, diet, beauty and relationships, entrepreneur, Kym Yorke, has created Notalie. Notalie is a unique, tall, companion doll with long arms and legs, and large knotty knees and elbows, which has been created to help encourage little girls to stay children for longer and continue to engage with creative play.

Kym commented: “Notalie is the complete antithesis of Barbie and as she stands at one metre high she is likely to stay in favour with little girls for longer, unlike smaller dolls which are rejected at a much earlier age. What’s more, Notalie is a bit quirky and looks like a gangly bored ‘tween’ so girls between the age of five and 11 can really identify with her and I am hoping that they will embrace her as they are growing up.”

Tangerine PR will be responsible for maximising media coverage around the launch of Notalie which will be via a dedicated website, www.Notalie.com, which is expected later this month. Juice will be helping Kym launch Notalie online via Facebook and Twitter.

Kym continued: “I needed a PR partner which not only had strong media relationships to help me launch Notalie in time for Christmas, but I wanted a team that really understood where I was coming from with Notalie and also saw her potential, and I was not disappointed with Tangerine PR.

“Both Tangerine and Juice demonstrated that they understood what Notalie and the future companion dolls were about, and the team presented a detailed and highly targeted proposal designed to launch her to the consumer market, as well as drive engagement via social media channels.”

Consumer account director at Tangerine PR, Marie Carter, commented: “As soon as we met Kym we understood what she was trying to achieve with Notalie and we wanted to get involved. We have already seen that Notalie is extremely popular with little girls of all ages and we can’t wait to take her to market.”

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Following the success of ‘Creative Break’ – an apprenticeship programme, devised and marketed by Tangerine, targeted at the creative industries sector – Tangerine PR and its sister agency, Juice Digital, have been tasked with extending the appeal of apprentices into other business sectors. The programme – ‘Yes to Apprenticeships’ – has been devised jointly by Greater Manchester Chamber of Commerce, its apprenticeship training provider – Skills Solutions – and Tangerine to target five key GM business sectors.

In line with the Government’s announcement to increase the funding of vocational training by an extra £222m a year and create an extra 100,000 apprenticeships across the UK, the programme will call on business leaders in Greater Manchester to say ‘Yes To Apprenticeships.’

To launch the campaign, Tangerine brought together key ‘business champions’ from across five business sectors: Business/Finance, Automotive, Engineering/Manufacturing, Construction, and Hair Care, to champion the initiative.

Picture: standing on the steps of the Manchester Town Hall, Mark Howden (head of Regeneration, Balfour Beatty Capital), Bill Shepherd (vice president, BNY Mellon), Mark Smeeton (managing director, MotorSave Ltd – Swinton), Thor Rooney (manager and senior director, Nicky Clarke Manchester) and Nathan Bluer (Torkington Engineers), all cemented their support in helping to raise awareness of the benefits to businesses of taking on an apprentice and encouraging businesses in Greater Manchester to expand their already positive response to Apprenticeship programmes .

Heather Green, director of Apprenticeships at Skills Solutions, said: “Despite an increase in individuals signing up to take part in apprenticeship programmes across the region and a renewed interest in Apprenticeships from within the media, there is still sometimes a lack of awareness or understanding of what they can really offer.

“The reality is Apprenticeships offer businesses increased longevity of service, the ability to ‘home grow’ talent and the chance to immerse an individual in the ethos of a business from day one, which together are without question beneficial to any business whatever the sector.

“So, working with Tangerine and bringing together this team of ‘champions’ we’re looking to spread the Apprenticeship message far and wide in the hope that this will empower those that have already said yes to taking on an apprentice, to encourage other organisations to make a commitment in considering offering Apprenticeships as a viable business option.”

Recent research, commissioned by the National Apprenticeship Service, showed that over 80 per cent of people are more likely to use a business if it offers Apprenticeships to young people. There is even some talk that public sector procurement might be geared towards these businesses in the future, offering even more reason to take this road than ever before.

Businesses that want to learn more about recruiting an apprentice through the ‘Yes to Apprenticeships’ programme please visit www.gmchamber.co.uk/yes or email info@yestoapprenticeships.co.uk