Tangerine PR Blog

Following a six-way competitive pitch Tangerine PR has been appointed by Peugeot UK as its in-house PR support team and to operate its nationwide Dealer PR Service.

Tangerine will support the Peugeot Press Office in its management of national PR activity, including model launches, creative campaigns and trade specific activity, including LCV and fleet, targeting motoring media as well as national print, and broadcast.

The team will also be responsible for managing PR across Peugeot’s 250 strong UK-wide Dealer network, generating local news stories, responding to reactive opportunities and rolling out information surrounding model launches and community activities.

In the first quarter of 2012, Peugeot will launch the world’s first diesel hybrid – the 3008 Hybrid4 followed closely by a second diesel hybrid model, the 508RXH and then in June will replace the best selling 207 with the new Peugeot 208.

Andrew Didlick, Communications Director for Peugeot Motor Company UK, commented: “We have a very busy 2012 in prospect, with many new products to bring to market and we decided the time had come to consolidate our agency support. Tangerine will support us in two key areas of the business, which were previously supported by separate PR consultancies, and we are confident that their enthusiasm for the brand, coupled with their extensive experience will give us superb results. We’re also looking forward to seeing more of Tangerine’s impressive creative thinking that impressed us so much in the pitch process.”

Sandy Lindsay, group MD for Tangerine PR, said: “My first ever new car was a Peugeot and I’m excited and proud to be supporting one of the world’s leading car brands. Peugeot has been on the radar for Tangerine as a ‘must win’ client for some time and our automotive, retail and community experience makes us the ideal PR partner for the brand.

“The brief involves tenacity, coupled with creativity and the need to generate constant results on a local, regional and national level; exactly the kind of activity Tangerine is renowned for delivering for clients across the board. We’re looking forward to hitting the ground running instantly as the campaign starts this week!”

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What better way to bring in the New Year than with a brand new honour? Tangerine PR is celebrating after being recognised in The Drum’s New Year’s Honours list. The honours identify marketing services agencies which have consistently produced top notch creative work, grown bottom ends and multiplied client lists.

For the second year running, Tangerine PR picked up the North West PR Agency of the Year honour, with The Drum quoted as saying: “Winning the main prize in London at this year’s CIPR Excellence Awards was a huge achievement for the Manchester PR agency, which has had a tremendous year overall. While resigning the PR account for Makro, the agency has picked up work consistently throughout the year, including a store roll out programme for Cartridge World and briefs from Mars Drinks, Manchester Central, Ross Burgers, FT Finley, Zinnia Hotel Group and Holiday Inn Express in Manchester and legal firm DWF, for which it operates as a national, regional and trade press office. Other briefs came from Johnson Cleaners, AGA Cookshop, Notalie and Dalepak Foods. Sam Gregory also joined from IAS B2B Marketing as managing director of B2B.”

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Tangerine PR’s B2B team has been appointed by leading talent and search consultancy, Wickland Westcott, to deliver a comprehensive PR campaign across national, regional and trade media.

Headquartered in Cheshire, with offices in Harrogate and London, Wickland Westcott has over 35 years’ experience in its field. Tangerine’s B2B team will deliver a strategic campaign for the company across a range of vertical and horizontal sectors, with the aim of building a brand profile which matches the company’s market leading talent and search offerings, as well as raising awareness of its breadth and calibre of expertise.

Colin Mercer, managing director at Wickland Westcott, said: “Commerciality is at the heart of everything we do for our clients and we were looking for a PR agency which understands this, and will work in true partnership with us to deliver our business objectives.

“I’m confident that Tangerine will bring an exciting and refreshing approach to raising the profile of Wickland Westcott across our key sectors, and that the team’s experience in implementing and delivering strategic PR campaigns will provide the results we’re looking for.”

This latest appointment follows a string of significant new account wins for the specialist B2B team including national law firm DWF, Manchester Central and MTS Medication Technologies. Sam Gregory, MD of B2B at Tangerine, added: “Wickland Westcott is a perfect fit for Tangerine. Our experience across Wickland Westcott’s key sectors makes us the ideal partner to be able to deliver the results the company is looking for. We’re looking forward to pushing forward with this exciting campaign and supporting the company in further establishing its market leading brand.”

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Tangerine PR and sister agency, Juice Digital, are celebrating after taking home two gold awards and one silver at the CIPR North West PRide Awards.

The awards, which recognise excellence and reward achievement in public relations and communications across the North West, showcase the very best the region has to offer.

Tangerine was awarded gold in the Community Relations category for the launch of Sharston Depot for transport client, Stagecoach. The judges said that the campaign understood key issues at the heart of the community, honoured the old depot and raised awareness for the new site – good coverage, outcomes and media strategy.

The silver award for Tangerine’s B2B team came in the Corporate and Business Communications category for client, Glidden Trade, after the team clearly demonstrated how they successfully reached out to brand new audiences with the ‘Paint and a Pint’ and ‘Premier Makeover’ campaigns.

Finally, Juice Digital was recognised in the Best Use of Social Media category, awarded a gold for its work with No Fear Extreme Energy. The judges said that the No Fear – Extreme Line-Up campaign engaged with its audiences and used Facebook, particularly to its best ability.

Manchester’s leading international convention complex, Manchester Central, has appointed CIPR agency of the year, Tangerine, to shape and implement a PR strategy that will raise the profile of the world-class facility locally, regionally, nationally and internationally, and illustrate why it is one of the UK’s top three business venues.

Following the completion of a three-year £30 million redevelopment, which was partly funded by the European Regional Development Fund (ERDF), Manchester Central has been transformed into a facility that rivals the best convention complexes across the globe, and a showpiece, not just for Manchester, but the whole of the UK.

Paula Lorimer, sales director and deputy CEO of Manchester Central, explained: “The Manchester Central site has a long and high profile history as a landmark for Manchester across the UK. However, the Manchester Central that we see today takes that legacy to a whole new, global level.

“With the redevelopment complete, our focus now is to continue enticing the biggest and best events to the complex and the city, and establish it as a landmark for business locally, regionally, nationally and internationally, which Tangerine is going to help us achieve.”

Tangerine’s remit is to handle ongoing media relations and develop a programme of creative campaigns that will make sure Manchester Central’s brand and reputation matches its impressive offer. Led by the agency’s B2B team, the strategic programme will target the local community, as well as the conference sector and the wider business community.

Sam Gregory, Tangerine’s MD, B2B, said: “Manchester Central has come a long way in recent years and we are incredibly excited about working with the team to build its profile as a globally renowned conference venue. With a broad target audience, which has diverse perceptions about the facility and its offer, it’s a complex PR challenge, but exactly the type we specialise in and relish.”

Stockport-based building, refurbishment and maintenance company FT Finley has appointed Tangerine to manage its PR activity to raise the company’s profile in the industry and the North West.

This year, FT Finley celebrates its 35th anniversary. Since the company was established in 1976 by Fred Finley and his wife Barbara, it has grown significantly and now offers a wide breadth of services. Part of the PR campaign that Tangerine’s B2B team will implement and carry out will be to promote FT Finley as being a high-quality, reliable and well-established company.

Steve Coe, Assistant Director of Business Development at FT Finley, commented: “Tangerine PR came highly recommended to us and we’ve seen from other companies the results they can achieve. The team’s strong industry knowledge and local contacts will help boost our profile and position us as being the contractor of choice in the North West.”

Sam Gregory, Managing Director, B2B at Tangerine, added: “The B2B team has widespread experience within the construction industry, working with brands across the sector. Having recently employed two new members of senior management, FT Finley is serious about developing a sustainable growth strategy and we are developing a PR campaign that will give the brand a profile that will match its strengthening position in the market.”

Award winning PR consultancy Tangerine PR has been appointed by national law firm DWF to deliver a comprehensive PR campaign following a period of unprecedented growth.

After a competitive pitch process, Tangerine PR was appointed to run a national, regional and trade press office within key business and industry sectors. The consultancy will also provide support on campaigns tailored specifically to showcase the strength in depth offered by the firm.

Tangerine’s B2B team, which now stands at 11 people, will raise awareness of the expertise offered within key sectors in which DWF specialises, specifically: education; energy and infrastructure; food; health; public sector; recruitment; retail; technology and outsourcing; and transport and logistics.

Lisa Robinson-Behnejad, head of client development at DWF, said: “It’s important that we have a PR agency that understands our plans for growth, as well as our values. As a business, we were looking for an agency that could help us target our key markets and Tangerine PR’s proven track record in sector focused PR makes them a perfect fit for DWF.”

DWF is one of the fastest growing law firms in the UK, offering a full range of services to businesses and private clients, with teams specialising in corporate, finance and restructuring, litigation, real estate, people, insurance and private client law. The law firm has over 1,300 people based in Leeds, Liverpool, London, Manchester, Newcastle and Preston.

Kate Dixon, deputy MD B2B, at Tangerine, added: “As soon as we met the team at DWF, we knew we wanted to work with them. This latest win further strengthens our legal, as well as wider professional services experience, and cements the agency’s position as having one of the strongest B2B offerings in the region.”

Tangerine PR’s B2B team is celebrating after being shortlisted for three national CIM Construction Marketing Awards (CMA). It was nominated in the ‘Best use of PR’ and ‘Best Campaign over £25k’ categories for its work with trade paint brand, Glidden Trade – part of the ICI Paints AkzoNobel brand portfolio that Tangerine supports – as well as the ‘Best Agency’ category, in which the team picked up Highly Commended at last year’s awards.

The prestigious CMAs are a highly regarded measure of excellence in construction marketing and business development, which is a key sector for Tangerine.

Commenting on the nomination, Sam Gregory, MD B2B, at Tangerine, commented: “This is yet another great achievement for the B2B team, which has gone from strength to strength this year with a number of high profile client wins, and a clutch of award nominations under our belt. The team is really earning its place as a major B2B PR player, so it’s a really exciting time for the agency.”

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Zinnia Hotel Group has appointed award-winning PR Consultancy, Tangerine PR to deliver national, regional and trade awareness for Holiday Inn Express on Oxford Road in Manchester.

Tangerine’s Consumer PR team – which has strong leisure credentials – will run a national, regional and trade press office, as well as organise a series of stunts and events to raise the profile and maximise awareness of the leading hotel brand.

The hotel, which is situated in an ideal location for city centre attractions, opened in July 2010 and has 147 rooms. With a four out of five rating on Trip Advisor, rooms are priced from £59 a night and include breakfast. There is also a meeting room which can hold up to 20 people that can be hired out for theatre style functions and small gatherings.

Hotel manager, Jonathan Smith, commented: “We were looking for a PR agency that was honest in its approach, demonstrated that it had experience in the sector and could come up with creative ideas to raise the profile of our great hotel.

“Tangerine offered this and more. There was an instant chemistry with the team and they were so passionate about what they could bring to the table, we were keen to work with them.”

Consumer account director, Marie Carter, commented: “Holiday Inn is a famous brand and we are proud to have been given the opportunity to create awareness of this hotel, especially with Manchester being such a hive of social activity and attracting scores of visitors.

“The team at Tangerine has previously worked with the likes of Travelodge, Golden Tulip and Best Western so we have the expertise, making us the ideal partner for Holiday Inn Express Oxford Road.”

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Following the recruitment of Sam Gregory as MD of B2B earlier this year, Tangerine PR has appointed a further three account executives to its ever expanding B2B team. The team has also promoted existing team members, Kate Dixon and Claire Gamble, to deputy MD of B2B and junior account manager respectively.

The B2B team has grown rapidly since its foundation just under two years ago, with the headcount now standing at 11. The latest appointments follow a number of significant new account wins for the specialist team including MTS Medication Technologies, with many more soon to be announced.

MTS Medication Technologies is an international provider of adherence packaging systems, designed to improve medication management, dispensing and administration. Having worked with the team on a successful project earlier this year, the company has now tasked the team with managing a sustained PR campaign for its UK operations.

Peter Williams, Director at MTS Medication Technologies, commented: “I am confident that Tangerine will bring an exciting and refreshing approach to positioning MTS Medication Technologies within the trade media. We worked with the team a few years ago so it’s great to be back with them.

Tangerine’s media contacts and industry knowledge are second to none and I’m sure the team’s experience in implementing and delivering strategic PR campaigns will deliver the results we’re looking for.”

New account executives, Barry Maginn, Nahuel Berger-North and Kirsty Ullah, will work across a range of new and existing clients, including high profile brands such as Dulux Trade and Interface FLOR. Commenting on the recent client wins and new team members, Deputy MD of B2B, Kate Dixon commented: “It’s a very exciting time for us at the moment, with a number of great client wins over the last couple of months, demonstrating that Tangerine has well and truly established itself as an agency with a top quality B2B offering. Barry, Nahuel and Kirsty have all proved that they have the essential experience and skills required to join our rapidly growing team and we’re looking forward to having them on board.”