Picture the scene… your car develops a squeak. You deposit car in garage and, on your return, your trusty expert meets you, keys and bill in hand and you drive away, only to find… yes, you’ve guessed, it… the squeak is no less..well, squeaky!
Performing a hasty u-turn you speed back: "I thought you’d fixed it?!" you cry. "Well no. I couldn't find the problem, but I did spend two days working on it!"
Doesn't this sound like the way most PR consultancies work??
Our unique, pre-evaluation tool - MERIT - means we 'put our money where our mouth is'. MERIT is all about agreeing, up front, what constitutes a great – not just good – job for the budget, and putting this in writing.
Not just 'cuttings'. It can be stakeholder-related or internal comms focused, speaking opportunities – whatever the business objectives dictate, as long as it meets the MERIT criteria (see box below.)
| Measurable | Objectives must be measurable, within the budget, on a regular basis |
|---|---|
| Energetic | Stretching targets which challenge client and consultancy |
| Realistic & Relevant | Realistic: within budgetary and audience/media constraintsRelevant: will help achieve business objectives |
| Individual | A new MERIT plan created for each client, and updated at least annually to shadow business planning |
| Timed | Results planned against set deadlines |