“We knew Tangerine was a B2B specialist that had an in-depth understanding of our market, so we tasked them with developing a PR campaign that would give the brand cut through and get straight to the heart of our target audience. The ‘Paint and a Pint’ campaign was a great success and Glidden Trade has not just held but increased its market share in a highly competitive environment. Tangerine has just launched ‘Paint and a Pint’ 2011 for us and we are looking forward to continuing the success of 2010.”

Nicolas Guichard,
Senior Brand Manager, Glidden Trade, at ICI Paints AkzoNobel.