Aimia Foods manufactures and distributes Slazenger S1 sports drinks and Slazenger Zing functional drinks. As brand new products to our portfolio, the Tangerine team has been enthusiastic and tenacious in its PR approach, suggesting new ideas and angles for coverage in addition to providing advice about opportunities within the sports sector. In just six months, Tangerine smashed the targets that we set for coverage online and in retail, vending and foodservice titles.

Neal Haworth,
Category Marketing Manager, Slazenger S1 Drinks.